CEO GPS Case Study

November 20, 2025

Chris Green | Owner & Marketing Expert, CEO GPS

ceogps.com

How We Took Breaker Brothers Electric From Invisible & Booking Zero Jobs Online...

...to Phones Ringing Off the Hook in Just 52 Days! (Zero Ad Spend. Real Jobs. Real Revenue.)

Breaker Brothers Electric Challenge

Chris Clanton | Owner, Breaker Brothers Electric

breakerbrotherselectric.com

The Challenge

Breaker Brothers Electric had built a solid reputation in Cartersville, GA through word-of-mouth alone. But when owner Chris Clanton called me at the end of September, he was facing a critical problem:

  • Zero online visibility: "When people Google 'electrician near me' or 'EV charger installation Cartersville,' we're not even on the map."
  • No website: Complete digital absence meant missing 94% of customers who search before they call
  • Minimal Google Business Profile: A thrown-together listing with no optimization
  • Zero citations or directory listings
  • No social media presence
  • Decreasing calls despite excellent workmanship and reputation

I told him: "Give me 90 days and $2,500 to get started. No ads. If we don't move the needle, I'll work for free until we do."


He laughed and said: "Deal."

Free Audit Call Now

The CEO GPS Solution

A Complete Digital Transformation in 90 Days

September 28, 2025 - Day 1

Project Launch: Started the CEO GPS System with comprehensive market research and strategy development.

October 1, 2025 - Day 3

Website Launch: breakerbrotherselectric.com went live on GoDaddy. Not a template site, but a full-blown authority website with 52+ hyper-local service pages targeting specific search queries.

Week 1

Google Business Profile Optimization: Claimed and fully optimized his Google listing with 40+ jobsite photos and regular weekly posts.

Week 2

Directory Blast: Created 25+ high-authority directory listings (Yelp, YP, Chamber of Commerce) perfectly synced for maximum Google trust.

Week 3

Content & Social Launch: Published 10 comprehensive blog posts and spun that content into active social media presence across Facebook, Instagram, Nextdoor, Twitter, and LinkedIn.

Week 4

Automation Setup: Integrated Calendly for automated bookings and HubSpot CRM for lead management and future email marketing campaigns.

A Complete Digital Transformation in 90 Days

  • Hyper-Local SEO: Targeted specific service areas in Cartersville and Bartow County
  • Service-Specific Pages: Created dedicated pages for each service (EV charger installation, emergency electrician, panel upgrades, etc.)
  • Content Marketing: Answered real questions people search for on Google
  • Multi-Platform Presence: Established authority across all relevant directories and social platforms
  • Continuous Optimization: Weekly tweaks based on Google Search Console data

The Results

52-Day Transformation: From Zero to Hero

Search Visibility

Ranking for 179 keywords with 40% on page 1

1,639 search impressions in recent weeks

Week-over-week visibility: Up 1,650%

Lead Generation

15+ qualified Google leads in recent weeks

More leads coming in daily

Phone "literally hasn't stopped ringing"

Revenue Impact

Revenue pipeline: North of $32,000

Already booked multiple jobs including panel upgrades and EV charger installations

Return on investment: Multiple times over

Completed Projects

✓ Full panel upgrade

✓ EV charger installation

✓ Commercial wiring for new business

✓ Multiple estimates pending

"Bro, I can't keep up with the leads. We've already made the money back multiple times and the phone literally hasn't stopped. You didn't just build a website – you built us a damn machine. Thank you brother"

- Chris Clanton, Owner, Breaker Brothers Electric

Key Takeaways

What Made This Transformation Successful:

  • Market Research First: We gathered all proper data before starting, creating a clear roadmap with nearly zero chance of failure
  • No Fluff: We avoided expensive "flashy" websites that don't convert and focused on results-driven strategies
  • Local Focus: Every piece of content answered specific questions from the Cartersville, GA community
  • Multi-Channel Approach: Website + Google Business Profile + Directories + Social Media = Maximum Visibility
  • Automation from Day One: Set up systems that work while the business owner works

The CEO GPS Difference:

We don't just create websites – we build complete digital sales machines that turn your online presence into your best salesperson. No guessing, just data-driven results.

Ready for Your Transformation?

If you're a trade business owner watching competitors get jobs that should be yours...

Let's talk. The CEO GPS system is ready to build your roadmap to success. You just need to be prepared to follow it.

Call: (470) 815-0666 Schedule Free Consultation

Free Offer: I'll personally audit your online presence (15 minutes – no pitch)

Chris Green | Owner, CEO GPS

"We are in the business of success and that is exactly what we deliver our clients."