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Stop overthinking. Google rewards clarity, speed, and proof. Here’s the 5-step playbook we use at CEO GPS to land clients on page one, fast.
1. Nail the 3 Core Signals Google Craves
Google’s algorithm boils down to E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness.
- Experience: Add “Founded 2012” or “1,200+ jobs completed” to every page footer.
- Expertise: Publish three to five cornerstone guides (1,500+ words) on your top services.
- Authoritativeness: Earn ten or more local backlinks from chambers, suppliers, or news mentions.
- Trust: To show trust you need fifty or more Google reviews, SSL certificate, updated GMB with posts at least two times per week.
Skip the fluff. Hit these, and you’re 60% to page one.
2. Target “Low-Hanging” Keywords That Convert
Forget “home remodeling” (90K searches, difficulty 78). Win with long-tail gold
- Open Google and type your service and your city.
- Scroll to “People also ask” and “Related searches.”
- Pick three questions with less than 30% difficulty and more than a hundred monthly searches (free via Google Keyword Planner).
Example winner: “cost to replace 50ft gutter Atlanta” — 160 searches, difficulty 12, books $3K worth of jobs. Create one laser-focused page per phrase.
- Title tag: exact match.
- H1: question format.
- Content: price range three or more photos and a solid Call-to-Action.
3. Optimize for Mobile Speed (Under 3 Seconds)
54% of users bounce if load is greater than three seconds. Google penalizes slow sites.
Three-click fix:
- Compress images (less than 100 KB is recommended) via TinyPNG.com.
- Enable browser caching (free via WPRocket.com or Cloudflare.com).
- Switch to LiteSpeed or Cloudflare hosting ($5–10 per month).
One HVAC client shaved his page load speed from 4.1 seconds down to 1.8 seconds and his traffic increased more than 42%, and he went from position #4 to the #1 spot in 29 days.
4. Build a Local Citation Fortress
Google trusts businesses that exist everywhere consistently.
30-minute power list:
- Claim Google Business Profile (photos, services, posts).
- Update top 50 directories: Yelp, Angi, BBB, Yellow Pages, Chamber.
- Use Moz Local or BrightLocal ($3 per site) to fix NAP (Name, Address, Phone) mismatches.
A painter with twelve inconsistent citations jumped to Map Pack #2 after cleanup.
5. Content + Links = Momentum Machine
Publish one 800-word blog post weekly, answering a customer question.
Example: “Why Is My AC Making a Humming Noise?” will rank in 3 weeks and feed leads to the main service page.
Then outreach for 2 links per month:
- HARO (Help a Reporter Out) — answer journalist queries.
- Local sponsorships (Little League, 5K) — logo + link on .org site.
Compound effect: 12 posts and 24 links in 6 months will get you to page 1 for 80% of target phrases.
Your 30-Day Page 1 Sprint
Week 2: Launch 3 dedicated long-tail keyword pages.
Week 3: Citation blast and GMB posts.
Week 4: Publish 4 blogs and pitch 8 links.
Real Result: Electrician from Nowhere to #1
Actions: Create three service pages, List your business on at least18 citation sites, 1,200-word guide “How Much to Rewire a 1,500 sq ft House,” Pick up 12 local backlinks.60 days later: Ranking #1 on Google for his main search term, 84 leads per month, $126K in booked projects.
The Truth
Week 1: Fix E-E-A-T and page load speed.
Track in Google Search Console. Expect impressions to increase by up to 200%, and clicks on your website to increase 120%.
SEO isn’t magic. It’s simple actions, stacked daily.
At CEO GPS, we’ve helped more than 200 contractors rank on the first page and often the number one spot with this exact system. No $10K retainers. Just execution.
Your turn: Fill out the form on our website below. I’ll send a free SEO scorecard (speed, keywords, citations) in 24hrs.
Chris Green has driven more than 50,000 leads to his clients via organic search. Give him a call at (470) 815-0666 or schedule a consultation at ceogps.com.
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