CEO GPS
Frequently Asked Questions
Get answers to common questions about digital marketing, SEO, lead generation, and how CEO GPS can help your business grow. As your strategic navigation system for business growth, we're here to help you drive revenue, not just traffic.
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Your Digital Marketing Questions Answered
With over 25 questions organized by category, find the information you need about our services, processes, and expertise. We specialize in helping contractors and service-based businesses dominate their local markets.
Digital Marketing Services
What digital marketing services does CEO GPS offer?
+CEO GPS offers a comprehensive suite of digital marketing services including:
- Search Engine Optimization (SEO): Optimizing your website to rank higher in search results
- Pay-Per-Click Marketing (PPC): Strategic paid advertising campaigns across search and social platforms
- Social Media Management: Complete management of your social media presence
- Email Marketing: Strategic campaigns to nurture leads and drive conversions
- Content Marketing: Development of valuable content to attract and engage your audience
- Web Development: Creating visually appealing, user-friendly websites
- Lead Generation: Strategies to attract and convert potential customers
- Reputation Management: Monitoring and managing your online reputation
How do you tailor strategies for different industries?
+We begin with comprehensive market research to understand your specific industry dynamics, competitor strategies, and consumer behavior. While we specialize in marketing for contractors, our approach is adaptable to any product or service. We analyze industry-specific keywords, local search patterns, and customer journey touchpoints to create tailored strategies that resonate with your target audience.
Our experience with companies like Getable (where we helped launch their home improvement lead sector) and Conxpros has given us deep insights into service-based businesses and contractor marketing specifically.
What's your approach to AI & automation in marketing?
+We implement intelligent automation solutions and AI technologies to streamline marketing processes and enhance business operations. This includes:
- AI-powered lead scoring and qualification
- Automated email nurture sequences based on user behavior
- Chatbots for initial customer engagement and qualification
- Predictive analytics for campaign optimization
- Automated reporting and performance tracking
Our goal is to leverage technology to make your marketing more efficient while maintaining the personal touch that drives conversions.
SEO & Search Marketing
How long does it take to see results from SEO?
+SEO is a long-term strategy, and while some improvements can be seen within 30-60 days, meaningful results typically take 4-6 months. The timeline depends on factors like:
- Website Authority: Older, established sites often see results faster
- Competition: Highly competitive industries take longer
- Current SEO Health: Sites with technical issues need those resolved first
- Content Volume & Quality: Regular publication of high-quality content accelerates results
We provide monthly reporting so you can track progress, and our average client sees a 0% visibility increase in local search results.
Do you specialize in local SEO for Atlanta businesses?
+Absolutely. As an Atlanta-based marketing agency, we have deep expertise in local SEO for Atlanta and surrounding areas. We help businesses dominate local search results through:
- Optimized Google Business Profile management
- Local citation building and consistency audits
- Location-specific content creation
- Local link building strategies
- Review generation and management
- Local schema markup implementation
Our clients average position 0 locally, meaning they often appear in the coveted Google Map Pack for their target keywords.
What's included in your SEO services?
+Our comprehensive SEO service includes:
- Technical SEO Audit: Identify and fix website issues affecting search performance
- Keyword Research: Target the right terms your customers are searching for
- On-Page Optimization: Optimize page titles, headers, content, and meta data
- Content Strategy: Plan and create content that answers user questions and demonstrates expertise
- Link Building: Earn quality backlinks from authoritative sites
- Local SEO: Optimize for local search results
- Monthly Reporting: Track rankings, traffic, and conversions
All our strategies are customized based on your specific business goals and competitive landscape.
Lead Generation
What's your experience with lead generation for contractors?
+We have extensive experience in contractor lead generation. Our owner previously worked with Getable, helping launch their home improvement lead sector and eventually serving as VP of Sales. We understand the unique challenges contractors face in lead generation, including:
- Seasonal demand fluctuations
- High competition in local markets
- The importance of quick response times
- Need for qualified, ready-to-buy leads
- Importance of lead tracking and attribution
Our approach combines digital marketing expertise with deep industry knowledge to generate consistent, high-quality leads for contractors.
Do you offer ping-post lead setup through Boberdoo?
+Yes, we offer services to set companies up with ping-post leads via Boberdoo.com. This system allows you to:
- Receive real-time leads from multiple sources
- Set filters to only pay for leads that match your criteria
- Automatically distribute leads to your sales team
- Track lead quality and source performance
- Integrate with your CRM for seamless workflow
The ping-post model ensures you only pay for leads that match your specific targeting parameters, improving ROI on your lead generation investment.
How do you ensure lead quality?
+We implement multiple strategies to ensure lead quality:
- Strategic Targeting: We focus on attracting your ideal customer profile through precise audience targeting
- Qualification Mechanisms: Our forms and landing pages include qualification questions to filter out unqualified leads
- Lead Scoring: We implement scoring systems to prioritize leads based on engagement and readiness to buy
- Clear Offer Alignment: We ensure our offers attract people genuinely interested in your services
- Continuous Optimization: We regularly analyze lead quality data and adjust our strategies accordingly
Our goal is to generate leads that convert, not just drive form submissions.
Working With CEO GPS
What's your client retention rate?
+We maintain an impressive 0% client retention rate. This high retention is due to our focus on delivering measurable results, transparent communication, and adapting our strategies to our clients' evolving needs.
We view client relationships as partnerships and work collaboratively to achieve business growth objectives. Our comprehensive analytics and reporting ensure clients always understand the ROI of their marketing investment.
What's your typical onboarding process?
+Our onboarding process is thorough and collaborative:
- Discovery Phase: We conduct in-depth interviews and audits to understand your business, goals, and current marketing
- Strategy Development: We create a customized marketing plan with clear objectives and KPIs
- Implementation Planning: We establish timelines, assign resources, and set up necessary tools and tracking
- Team Introduction: You'll meet your dedicated account team and establish communication protocols
- Launch: We begin executing the strategy with regular check-ins to ensure smooth implementation
This structured approach ensures we start with a strong foundation for success.
How do you measure and report success?
+We provide comprehensive analytics and reporting through multiple lenses:
- Monthly Performance Reports: Detailed analysis of key metrics and progress toward goals
- Real-Time Dashboards: Access to live data on website traffic, leads, and conversions
- ROI Calculations: Clear measurement of marketing investment against revenue generated
- Competitive Analysis: Regular updates on your position relative to competitors
- Strategy Review Meetings: Quarterly deep-dive sessions to assess performance and adjust strategy
We focus on metrics that matter to your business growth, not just vanity metrics.
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